LOEWE x ON: Comfortable in the city and outdoors

The cult Spanish luxury brand LOEWE has teamed up this season with Switzerland's ON, which specialises above all in revolutionary running shoes. The result is a stunning outdoor collection that draws attention to itself with crisp, gradient colors.

With a passion for innovation

LOEWE designs fuse the past and the future, with traditional aesthetics intriguing in their new, creative guises. The history of this fashion house dates back to the 19th century, but it continues to follow the spirit of the times with modern designs under the leadership of creative director Jonathan Anderson. Read more about the brand's history >>>

After retiring from professional sports, world champion double-division runner (running and cycling) and multiple Ironman competition winner Olivier Bernhard dedicated himself to inventing the perfect running shoe. He contacted a Swiss engineer who came up with the idea of creating a new type of shoe for this activity. In the following years, the symbiosis of running experience and engineering knowledge allowed him to refine this innovative idea. In 2010, Olivier Bernhard, together with Caspar Coppetti and David Allemann, inaugurated ON, whose groundbreaking designs are now available in fifty countries worldwide.

The LOEWE x ON collection includes not only shoes but also outdoor clothing designed for a comfortable urban lifestyle and outdoor activities.

In the offer of luxury department store Vitkac, you will find a limited capsule collection with gradient, navy-blue, yellow-orange and green-beige training t-shirts, pants and sweatshirts dedicated to adventurous fans of great design. This is complemented by running and trekking shoes, also in gradient colors.