Luxury, high quality, the scent of leather and design that hints at the high craftsmanship of each item. Italian handbags and accessories today are synonyms for high social status and excellent taste in style. Furla is one of those Italian brands that sell their accessories on an impressive scale, while still retaining their luxury quality. So, what is the history of one of the most popular Italian brands?
The Furla brand was founded in 1927 in Bologna, Italy, by designer Aldo Furlanetto. These were the times when Louis Vuitton was still making its famous trunks and when high-quality products were far more important than good advertising and publicity. However, as often happens when quality and good design go hand in hand, Aldo Furlanetto quickly started to achieve his first successes. His designs were eagerly purchased by Italian fashionistas who promoted the product during their trips abroad.
Aldo Furlanetto – a Success Story Despite Obstacles
Although the brand's beginning was very promising, production and business development were hampered by war, which harmed many Italian designers and craftsmen. Aldo Furlanetto had to wait a full decade after the war until he could open his first store bearing the Furla logo, in his beloved Bologna. Since then, the store has been functioning perfectly and is the flagship location of the now-famous Italian brand.
Over the following years, the popularity of the Furla brand increased. Handbags made of the highest quality Italian leather enjoyed great popularity among women in Italy and increasingly abroad. However, until the 70s, Furla produced only individual items, without dividing them into seasonal or thematic collections.
All this changed when Aldo's children, Carlo, Paolo and daughter Giovanna, joined the company. The younger generation advised their father on how to develop the company in line with the spirit of the times and they focused on creating seasonal collections of handbags and accessories. The accessories department unveiled leather goods such as shoes, wallets, belts and other small accessories, which over the years were supplemented by new luxury items.
At the same time, Aldo Furlanetto's brand opened new stores in Italy, but also in France and the United States. At the dawn of a new era of fashion, Furla's Italian-made handbags and accessories became an international top-tier product. In the 90s, the brand's success was sealed by the opening of more brick-and-mortar stores, this time in Spain, Germany, the United Kingdom, as well as Japan and China. The last two locations began to play a very important role in luxury product sales and significantly contributed to the stabilization of the Furla brand's position in the global market.
Furla – Handbags with a Pinch of Extravagance
Today, Furla is primarily associated with leather handbags, characterized by a wide variety of patterns, cuts, textures and colors, all of which are never missing in any collection of this Italian brand. Furla favours elegance and classic design, which is effectively broken with a touch of casual style. Thanks to this, Furla handbags are created for every occasion, they don't overwhelm the outfit with heavy design, and they fit many diverse sets.
In the rich offer of the Italian brand, you will easily find the model you are looking for. Both capacious shopper bags and elegant suitcases and mini handbags are available, perfect as an addition to a sophisticated evening outfit. The variety of patterns, materials and colors allows everyone to find a bag tailored to their own needs.
Products available in the Vitkac store:
Furla
‘Babylon’ shoulder bag
Furla
‘Adele’ shoulder bag
Furla
‘Lady M’ shoulder bag
In the brand's offer, apart from handbags, you will find other leather accessories, non-leather add-ons and shoes. Among the many accessories, you can find elegant belts, jewelry, glasses, watches, keychains, and backpacks, which this season are extremely popular among the latest trend enthusiasts. Meanwhile, Furla wallets are an excellent complement to stylish handbags, and their wide range can be found in our Vitkac online store.
