Sportmax branded and exclusive Collections for Women.

Tailoring and experimentation define the DNA of SPORTMAX, founded in 1969. From that moment on, the brand evolved season by season, with a constant focus on research to develop advanced textiles technologies and trend-setting styles, while holding true to the roots of its Italian manufacturing traditions. SPORTMAX develops its rich heritage in the name of a new feminine and contemporary tailoring that exalts and enhances the women that wear the brand. The icon garments that characterize the brand are dresses (flowing and bodyconscious, with skilled, tailored architecture, that adapt to and enhance the beauty and femininity of any body shape), the outerwear (renewed every season in an unconventional mix of materials and shapes), the denim pieces, as well as the knitwear, with ever-more special patterns and finishes in a whole range of infinite possibilities. SPORTMAX is part of the Max Mara Group.

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