Recent years have been dominated by Millennial Pink - a color that just last year we saw on clothes, hair, accessories, in design and interiors. However, 2019 saw the dominance of another color that ruled all fashion trends this fall. Naturally, we're talking about Millennial Purple.
Despite the Pantone Institute announcing a vibrant coral as the color of 2019 last December, the real color trend of this year revolves around a completely different shade. This is Millennial Purple, a dark, intense violet with a hint of red. Where and when did this trend for this magical and hard-to-miss color start?
Pantone Colors - Pop Culture Inspiration
Interestingly, it all started in the 60s when Jimmy Hendrix first made the word "purple" mainstream and it became the favorite color of the rebellious generation of the late 60s and 70s. In his song "Purple Haze", Hendrix refers to this color, describing the thrill caused by the use of drugs, which at the time of the first contact with narcotics was quite a common phenomenon among young people. The song became an unquestionable hit of the artist, and purple gained the status of a cult shade that simply must be in the wardrobe.
Purple returned to the music scene with a bang in 1984 when music and style icon Prince released his single "Purple Rain". It didn't take much for this color to forever be associated with the artist and to mark its place in global pop culture. Today, purple violet is associated with magic, mystery, church rituals, but also with the artistic scene, energy, and rebellion, of which Hendrix became an icon. This is precisely why Millennial Purple is the favorite color of Generation Y today.
Pantone - 2019 Color? Millennial Purple!
Pantone Colors announced by the color institute in December of each year also greatly influence what we then see on global catwalks. So when Pantone announced that the color of 2018 was Ultra Violet, a slightly darker version of purple violet, a boom for various shades of this color engulfed everyone who understands the power of trends. How did Pantone contribute to the success of this color?
The color of 2019 is the aforementioned coral, but it is indeed purple violet that dominates the most important collections of fashion designers. It appeared, among others, in Tom Ford, Versace, and Rodarte. The influence that Pantone colors have on creating color trends is immeasurable, but sometimes it takes more than a year for the power of the trend to reach the majority.
The purple dress - stylizations for winter occasions
The same happened with dark violet, which is now found in the purple hue in the designs of almost every major fashion house. Etro's jacket is a tribute to Prince, and Isabel Marant's dress is a nod to the aesthetics of the 80s, which is strongly visible in this year's collections. Without a doubt, one of the most desired wardrobe items this season is the purple dress.
Stylizations in which the purple Versace dress or Isabel Marant dress plays the main role, will work perfectly for winter occasions, especially for St. Andrew's Day, which is shrouded in a magical aura, and for New Year's Eve, where violet will be the best alternative to ubiquitous black.
Products in the Vitkac store:
Etro
Blazer with lurex trim
Isabel Marant
Patterned dress
Saint Laurent
Printed skirt
A purple blouse is also a good choice for the second half of the year. Stylizations kept in this color will match the winter aura and are suitable for both a daily set and evening attire among friends. What goes best with a purple blouse? You can create stylizations with this color based on two rules: you can give them a more evening character and combine purple with black or opt for a color explosion and color blocking.
Purple in the company of other strong colors, like fuchsia, yellow, or orange creates an energizing contrast and makes your stylization stand out from the crowd. The best example is the Verace dress, which will work great in the wardrobe of confident people. Purple dress, stylizations that you can create with it and the magical aura of Millennial Purple give a lot of room for fashion shows. It is therefore worth betting on this trend, especially in the winter months of the year.
