Louis Vuitton
LV Archlight sneaker collection
Louis Vuitton unveils its new digital campaign dedicated
to the LV Archlight sneaker collection
The Maison invited three international, independent, contemporary talents to portray its new LV Archlight collection. American actor Chloë Grace Moretz , American actor and musician Jaden Smith, and Chinese footballer Sam Li. The campaign will be visible across all official Louis Vuitton channels starting 17th March. The release of the LV Archlight in 2018 revolutionised sneakers. Avant-garde in sportswear design thanks to its oversized tongue, curved rubber sole and futuristic silhouette, this year the now signature Louis Vuitton shoe celebrates five years of success and iconic status. The constantly morphing LV Archlight is unbridled by trends. And now, its multiple transformations have given shape to a new design: the LV Archlight 2.0.
2023 will see the Archlight adorned in raffia, guipure lace, and a new experimental rubber platform outsole. The reimagined design takes inspiration from moccasins, high boots, and desert boots. Drawing from the Maison’s archives of past collection codes, the LV Archlight unites stories, moments, and techniques.
#FYP The LV Archlight 2.0 loves #cottagecore. Giving pastoral vibes, it is outfitted with unique materials, like crocheted raffia in an earth-tone colour palette. It recodes the hiking #aesthetic for long, romantic walks in the countryside.
#FYP The LV Archlight 2.0 loves #gothic vibes, the recurring trend where black dominates. Whether in sneaker, revisited desert boot or neo-moccasin form, it signs its silhouette with a rebellious #aesthetic.
#FYP The LV Archlight loves the Y2K influence, the Gen Z trend where
mixing and matching is the name of the game. Pop colours, technical
materials, glam sportswear effects, etc. The shoe is a metaphor for a
completely liberated #aesthetic.
#LVArchlight #LVArchlight2.0 #LVstage #LVmansion #LVY2K #LVcottage
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world,
combining innovation with style, always aiming for the finest quality and
preserving biodiversity. Today, the House remains faithful to the spirit
of its founder, Louis Vuitton, who invented a genuine “Art of Travel”
through luggage, bags and accessories which were as creative as they were
elegant and practical. Since then, audacity has shaped the story of Louis
Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to
architects, artists and designers across the years, all the while
developing disciplines such as ready-to-wear, shoes, accessories, watches,
jewellery, and fragrance. These carefully created products are testament
to Louis Vuitton’s commitment to fine craftsmanship.
For further information:
www.louisvuitton.com