Who is Marcelo Burlon? He is currently best known for his collections for his own brand, Marcelo Burlon, which he founded in 2012. However, Burlon is also a DJ, a PR person, and a creative director responsible for many projects in the broader creative industry. In a word, Burlon is a true volcano of ideas, which gain more and more prominence year after year, not only in the industry, but also among consumers and clients around the world.
His projects, whether they are fashion designs or those related to other activities, are characterized by freshness, setting new trends and paths, and uniqueness, which distinguishes the best pioneers. Burlon is one of them, so his clothing brand is a product that simply needs to be known.
Where does this widely talented creator come from? Marcelo Burlon was born in Argentina, specifically in the Patagonia region. As a teenager, his family immigrated to Italy, where Burlon grew up and shaped his views on fashion, design, project planning, and music. For two decades he worked in Milan as an event organizer. These were not random events, as his clients included brands such as Chanel, Marc Jacobs, Margiela, and Donatella Versace.
Organizing events for such brands, it is hard not to make many valuable acquaintances. The vibrant personality of Marcelo and his determination in implementing the plans made the event organizer quickly gain many influential friends from the cream of the fashion industry.
No wonder that Marcelo quickly decided to enter the market with his own brand. His first collection was a T-shirt collection, which to this day is a hallmark of his brand. What characterizes this seemingly simple item of clothing?
Underneath the Marcelo Burlon shirts, like other projects, stand out with original graphics, most often placed around the collar. Colorful, graphic, geometric, referring to ethnic patterns or to the wings of multicolored birds — Burlon's graphics are a hallmark of this Milanese brand.
Where does the idea for such a unique design come from? Burlon admits that he draws inspiration for his brand's projects mainly from the region of his childhood, i.e. from Patagonia — the green and picturesque region of Argentina. Today, Patagonia has become a symbol of the fight for ecology, and Burlon's projects further accentuate its colorful heritage, which is worth fighting the climate crisis for. Burlon is not afraid of strong patterns and distinctive design, which is why his projects stand out from other, similar collections.
Marcelo Burlon also likes to collaborate with leading fashion brands. He has fashion collaborations with Kappa and Reebok on his account. As the founder of a creative agency, Burlon also collaborates with Nike, Off-White, Heron Preston, and Palm Angels, creating their marketing strategy and co-creating their innovative ideas for building the brand's image. Innovation, crossing boundaries and bold experiments Burlon has in his blood — after all, he grew up in Italy, where determination and a sense of freedom strongly dominate the stereotypical approach to creative fields.
In our online store, you will find a wide selection of T-shirts, sweatshirts, jackets, shirts, and accessories signed with the name of the Italian designer. As he himself says about his collections, they are not without inspiration from streetwear, because they create streetwear and set its new direction. Distinctive, bold, yet fresh and unique — these are Marcelo Burlon's projects, which perfectly fit into current trends. After all, Burlon is the creator of many of them.